Hillary Clinton, Minus Rodham
February 26th, 2007
A number of commentators have observed the preferance of the New York Senator and former First Lady to undertake her presidential campaign with her middle name, Rodham, expunged. In times past, she went by Hillary Rodham, thank you very much. Those were in her days as lawyer with the Rose Law Firm of Arkansas. Then, as First Lady, it was Hillary Rodham Clinton. Now, it doesn’t go beyond Hillary Clinton, and more often, just plain Hillary.
So what is this nomenclature consolidation all about? In a word, branding. The Clinton political machine is so calculating, they have focus-grouped the candidate’s name to the max, and have determined, based on marketing considerations, that they are best served by branding the Hillary name, much as President Eisenhower campaigned as “Ike.” It is now Hillary, a one word first name that will be turbo-charged as the ultimate political brand, much as consumer products are sold to the American people. Given that this campaign, like so many others, is based on image as opposed to real substance, selling Hillary actually is no surprise. After all, what else does this campaign have to sell? Not judgement, as when Hillary was the only person in America who blamed a “vast right-wing conspiracy” for Monicagate, and not Bill Clinton. So, let us all enjoy the 2008 presidential campaign, as it descends into faux informality, with millions of Americans prepared to give Hillary their votes, even without the Rodham or the Clinton.
Entry Filed under: Sheldon Filger, Author:"Hillary Clinton Nude"










1 Comment Add your own
1. Dick | February 27th, 2007 at 1:49 pm
She will always be what she always has been, Hillary the schemer. Besides, without being a Clinton, she would be nowhere in politics, least of all front-runner for president.
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